Build $20K/Month Apps in 14 Days

Learn Connor Burd's complete framework for rapid app development using AI, modern design principles, and data-driven growth strategies.

14
Days to Build
$20K
Monthly Revenue
12K+
App Downloads
100K+
Monthly Portfolio Revenue

The Vibe Coding Framework

A complete system for building revenue-first applications with AI-powered development

Philosophy

Revenue-First Mindset: Apps are designed to make money from day one, not after achieving product-market fit.

Simplicity Over Complexity: Build 1-3 core features with exceptional onboarding instead of comprehensive solutions.

Modification Over Innovation: Prioritize variations of proven ideas rather than creating entirely new categories.

Core Principles

Human Psychology First: Tap into universal desires (money, health, attractiveness) rather than solving niche problems.

Onboarding Drives Conversions: 90% of users never see core features—focus on onboarding excellence.

Speed to Market: Ship quickly with AI tools, iterate with real users rather than perfecting in isolation.

Connor's Core Philosophy

"Build something simple with a great onboarding. A simple app can make lots of money. You only really need 1-3 good features and your onboarding will pull most of the weight for you."

7-Phase Build Process

From idea validation to deployment—a step-by-step system

1
Validate Idea
Mine TikTok, Instagram, Reddit for recurring pain points. Look for "how do I solve this?" patterns. Existing competitors = proof of demand.
2
Design Research
Download 20 competitor + beautiful-design apps. Screenshot every onboarding screen. Import into Figma. Cherry-pick best elements.
3
Onboarding Design
Design emotionally compelling flow with 5 principles: invoke emotion, show strongest incentives, simplicity, personalization, scientific credibility.
4
Data Structures
Document data model with text specs + JSON examples. Feed upfront to AI so it doesn't hallucinate. This prevents 80% of coding errors.
5
Vibe Coding
Drop Figma screenshots + specs into Claude. AI generates full screens & code. Iterate rapidly. Don't perfectionism—ship fast.
6
Test & Iterate
Ship to real users. Track conversions, retention, revenue with Mixpanel + RevenueCat. Iterate based on data, not gut feeling.
7
Deploy & Scale
Launch paid marketing campaigns. Optimize CAC vs LTV ratios. Scale winning ads, kill losers fast. Reinvest profits into growth.

Onboarding: The 90% Rule

Why It Matters: Approximately 90% of users never see anything beyond the onboarding if the app features a paywall. For most subscription apps, the onboarding is effectively the entire product experience for the vast majority of users.

This makes onboarding optimization the highest-leverage activity in app development. Every element should be designed for one goal: increasing conversion to paid subscription.

5 Onboarding Principles
  • 1 Invoke emotion—purchase decisions are emotional
  • 2 Show strongest incentives—clear life improvement
  • 3 Simplicity—easy purchase decision
  • 4 Personalization—custom-built for each user
  • 5 Scientific credibility—charts, graphs, data

AI Prompting Best Practices

Techniques to maximize Claude code generation quality

Context Layering

Provide all relevant background upfront—architecture notes, recent changes, API contracts, user stories. Gives AI the same mental map a human developer needs.

// Architecture: React Native with Expo, // backend: Next.js API routes... // Database: PostgreSQL with these schemas... // Recent changes: Changed auth flow...
Stepwise Prompting

Break complex features into small chunks with feedback between each step. Prevents errors from compounding and catches issues early.

1. Create database schema 2. Create API endpoint 3. Build frontend form Review each step before next
Role Assignment

Explicitly define the AI's expertise level. This causes it to generate code matching senior-level practices rather than basic implementations.

"You are a senior mobile developer with expertise in React Native and subscription app patterns. Code..."
Chain-of-Thought

Ask AI to explain reasoning before generating code. Surfaces assumptions and allows course-correction before implementation.

"Explain your approach step-by-step before implementing the payment flow"

Complete Tech Stack

Proven tools optimized for speed and AI code generation

Figma
UI design, icons, and App Store screenshots. AI-friendly for visual specifications.
Claude
AI code generation. Use exclusively for all coding—understand it deeply for best results.
Expo + React Native
Cross-platform mobile development. Single codebase for iOS and Android.
Next.js + TypeScript
Web backend and API logic. TypeScript ensures type safety for better AI generation.
Vercel
Hosting for Next.js apps. Seamless GitHub integration, automatic deployments.
Mixpanel
Event-based analytics. Track funnels, identify where users drop off in onboarding.
RevenueCat
Subscription management. A/B test pricing without app store submissions.
GitHub
Version control. Integrated with Vercel for automatic deployments.

Why This Stack

This stack is optimized for solo developer velocity and AI code generation compatibility. It avoids complex state management, extensive testing frameworks, and architectural patterns that slow development. Every tool is proven, well-documented, and extensively featured in AI training data—ensuring maximum code generation quality.

Complete Marketing Playbook

Data-driven growth strategies that take apps from zero to $20K/month

Strategy 1: Influencer & UGC Campaigns

Why It Works

Leverage creators with existing audiences in your niche. Create relatable, viral content that feels natural and unprocessed.

Execution
  1. Partner with creators in your niche
  2. Goal: authentic user-friendly content
  3. Track organic performance (views, engagement)
  4. Convert top performers to paid ads
  5. Build ad library from best creators
UGC Results
  • 4x higher click-through rates
  • 50% lower cost-per-click
  • 25% lower CPM vs branded ads
  • 35% higher conversion vs studio content

Strategy 2: Facebook Ads

Master One Channel

Focus exclusively on Facebook to develop deep expertise. Spreading thin across multiple channels dilutes focus and prevents mastery.

The Algorithm Balance

Facebook's algorithm balances two goals:

  • Advertiser Success: Ads must drive conversions
  • User Experience: Ads must be entertaining enough to not interrupt
Creative Best Practices
  • âś“ Bold colors, high contrast, human emotion
  • âś“ Hook in first 0.5 seconds—problem + solution
  • âś“ Balance entertainment with conversion intent
  • âś“ Vertical mobile-optimized format
  • âś“ Multiple angles + continuous testing

The Growth Flywheel

Influencer
Partnerships

Organic
Performance Data

Paid
Scaling

Increased scale → More data for optimization → Higher efficiency → Higher ad spend → Revenue growth

Monetization Architecture

Subscription design and pricing optimization for maximum lifetime value

Paywall Strategy

Dual Options: Present weekly and yearly plans

Price Anchoring: Weekly plan makes annual plan appear valuable

Annual Priority: Annual subscriptions generate highest LTV and reduce churn

Social Proof: Include user counts and testimonials on paywall screens

RevenueCat Features

Remote Configuration: Change pricing without app store submission

A/B Testing: Test price points, trial lengths, and offers simultaneously

Full Analytics: Track conversion, retention, churn, and LTV across iOS and Android

Unified Dashboard: Single source of truth vs App Store Connect + Google Play

LTV Optimization Metrics

LTV Target

3:1

LTV to CAC Ratio minimum for healthy subscription app

Best Metric

Cohort

Cohort-based retention reflects actual user behavior and is industry gold standard

Revenue Type

Net

Calculate on net revenue (after fees, taxes, refunds), not gross

Case Study: Payout App

How the framework generated $20K/month in 50 days

The App

A mobile app that helps users discover class-action lawsuits they qualify for, auto-fills claim details, and auto-generates PDFs to submit claims.

Core Features (Just 3)
  • Browse eligible lawsuits
  • Check eligibility requirements
  • Autofill & generate PDF claims
Why It Succeeded
  • âś“ Taps core human desire: making money
  • âś“ Obvious value: find money you're owed
  • âś“ Easy purchase decision: pay to make more
  • âś“ Simple features: realistic 14-day build
Performance Metrics
14

Days to Build

50

Days to $20K/month

12K+

App Downloads

300+

Subscriptions

Additional Achievement

Won first place in RevenueCat's Chipotle competition (55K+ entrants) and received $65K prize for highest growth.

Key Takeaways

Principles for replicating this framework

1 Simplicity Wins

Build 1-3 core features with exceptional onboarding. Most users never see beyond onboarding anyway, so focus your effort there.

2 Revenue from Day 1

Design for immediate monetization. If users won't pay for it immediately, the value prop isn't strong enough.

3 Modify, Don't Innovate

Prioritize variations of proven concepts. If competitors are already making money, demand is validated and risk is lower.

4 AI Amplifies, Not Replaces

Use AI to handle mechanical coding work. You still make all product decisions, design UX, define data structures, and review code.

5 Master One Channel

Develop deep expertise in a single growth channel rather than spreading effort across many. Mastery beats multi-channel mediocrity.

6 Ship & Iterate

Don't wait for perfection. Ship to real users quickly, then iterate based on data. Speed to market beats polish.

Additional Resources

Tools, guides, and learning materials for implementation

Original Interview

Watch the full Starter Story interview with Connor Burd on YouTube

Watch
Bootstrap Docs

Official Bootstrap 5 documentation for component customization

Learn